Calla shoes is the brainchild of owner Jennifer Bailey, a bunion sufferer of the last 20 years and serial hunter of stylish and chic high heel shoes to wear for special occasions.
The gap in the market was clear to Jennifer. Many shoes look beautiful on the shelves but are either too narrow around the toe area to fit the bunions in comfortably, or designed so that the bunions are exposed, causing embarrassment, frustration and putting elegance out of reach.
She often thought that with clever adjustments and careful material choice, it would be possible to make high-end fashionable shoes that would also be comfortable for her feet.
And so, in 2016 this thought became a reality and Calla was born. A specialist shoe brand named after the Calla lily, a stunning and elegant flower which symbolises beauty, purity and youth.
Jennifer made it her mission to design a range of shoes which not only comfortably supported the bunion but also looked like they were straight out of the most fashionable high street footwear stores.
Extensive research and many meetings with shoe designers, a professional fitter, last makers, shoe making factories and podiatry experts resulted in the creation of a range of beautiful shoes.
Heeled footwear comfortable enough for women with bunions to wear to their special occasion, ensuring they look elegant and feel amazing throughout the occasion, whatever the occasion.
Now our shoes are worn by thousands of women around the world and the feedback has been incredible. We've had national media coverage in the Daily Mail and The Times and Jennifer has won awards for this innovative business.
Our vision is that one day Calla will be the go to brand for stylish ladies looking for shoes, not just for bunions, but for a wide range of other foot conditions too.
Calla is an exclusive online only store, with a small range of classic, but stylish shoes for women who suffer from bunions. Heel heights vary, from high heel (but not too high) to mid heel and kitten heel.
As the business grows, so will the range of shoes and we would love to hear your feedback and suggestions of where you would like us to take the business next.