Manchester pop up shop | Calla Shoes

July 2019 The Business

Manchester pop up shop

calla shoes manchester pop up shop

Even if you don’t follow Calla all that closely, one event was very, very hard to miss in June: our Manchester pop up shop!

We got word about the opportunity at the very last minute, and we only had about a week to organise ourselves prior to the opening day. This wasn’t fully optimal – we wish we have had a little bit more time to be able to give you more notice, but the opening date was set in stone.

Regardless, we pulled off some miracles, called in a few favours, reorganised our lives for the two weeks’ duration of the pop up, and thanked the heavens for the opportunity to finally meet so many of you in person.

Even if you don’t follow Calla all that closely, one event was very, very hard to miss in June: our Manchester pop up shop!

We got word about the opportunity at the very last minute, and we only had about a week to organise ourselves prior to the opening day. This wasn’t fully optimal – we wish we have had a little bit more time to be able to give you more notice, but the opening date was set in stone.

Regardless, we pulled off some miracles, called in a few favours, reorganised our lives for the two weeks’ duration of the pop up, and thanked the heavens for the opportunity to finally meet so many of you in person.

Oh boy did we love meeting you all. It is an amazing moment to meet the customers we previously only knew online in person, and it was incredibly humbling to find out that some ladies have travelled to Manchester from as far as Sheffield, Chester or Liverpool.

In fact, our pop up concept and Calla's founder Jennifer were even featured in Manchester Evening News.

Welcoming Calla customers from all over the North of England had also shown us how valuable the physical experience is – after all, if you travel for an hour to visit our pop-up shop, you must really want to try the shoes on in person.

Although, and here we must promise that we are not making this up nor bragging, some of you had said that you’ve come in not just to try the shoes on, but also to meet us in person.

These personal connections are amazing, and we will always cherish them. Which brings us to the next point…

We want to meet more of you, and we want to give more of you the opportunity to try the shoes on in person. We are already scheming, thinking and planning the next pop ups. While Manchester, as our office base, was the ideal choice for the first Calla pop up, we think we now have the experience to be able to bring it to other cities around the UK.

London, Edinburg, Cardiff, Birmingham… Which city shall we visit next?